January 10, 2008

Our Daily Bread


If I had never heard of “apples,” and someone offered me a choice between something called a “Fuji” and a “Granny Smith,” I would choose “Fuji” because I like sushi and I would hesitate to put my lips onto something called “Granny Smith.”

And, therein, lies the power of words and branding.

Similarly, if I had never heard of "fish" before, I would pause before trying something called "fish assholes."

4 comments:

hyuncher said...

next time you post pics, can you kindly share the terms of your google search as well? i'm deathly curious as to how you come up with some of these things . . .

yewool said...

i don't get it.

KFCee-Lo said...

Hyuncher, you should sign up for my workshop--Cultivating the Dumbest Images. Online workshop, 5 minutes, $400.

Here's a freebie: The google image search query for the fish assholes pic is self-explanatory.

I was thinking of pig assholes and the vegetarian equivalent.

Yewool - I don't get it either.

Jean said...

gross.